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In his communities and neighborhoods, Jersey City Mayor Steven Fulop has watched hunger throw punch after punch after punch.

“We see our food pantries with less and less resources,” said Fulop, “and more and more people in need.”

In her territories, Community Food Bank of New Jersey associate Maureen Burke has seen hunger deliver crippling blows to families.

“It hasn’t gotten any better,” Burke said. “Because New Jersey is one of the most expensive states to live in, it doesn’t take much for a family to end up in a struggling situation.”

Our ShopRite Partners in Caring team is trying to make things better. Earlier this week, Wakefern associates kicked off a month-long celebration of our fight against hunger. And they did that by unveiling the backs of commemorative Cheerios boxes.

Over a five-week stretch in 2015, ShopRite associates held bake sales, washed cars and used other innovative forms of fundraising. By the end of those five weeks, ShopRite stores had raised $1.3 million to support regional food banks. Associates from the 40 stores that raised the most money were invited to take part in a group photo shoot. That photo is featured on the backs of commemorative Cheerios boxes, which we began unveiling at winning stores earlier this week.

“The 81 ShopRite associates featured on this year’s special-edition Cheerios Box represent the caring and compassion that has come to symbolize the fight against hunger and the commitment of ShopRite Partners In Caring,” said Wakefern community relations manager Christine Magyarits.

On Monday morning, Mayor Robert Giangeruso congratulated associates at ShopRite of Lyndhurst. In Jersey City, Fulop offered his heartfelt thanks.

“I want to thank everyone for bringing light to this issue of hunger and poverty,” Julienne Cherry, director of agency services for Community Food Bank of New Jersey, told the audience at the Jersey City unveiling. “This is not going to go away. Let’s continue to fight.”