Associates Featured on Cheerios Boxes

Special – Editon Cheerios Box Honors Local ShopRite Associates Leading the way to to end hunger

EDISON, NJ (March 20, 2010) – It may seem like a disconnect for someone surrounded by food all day to think about the issue of hunger, but that is exactly what was top of mind among ShopRite stores associates for nearly two months last year. In a mission to raise hope and funds for the hungry and to increase awareness of the issue of hunger, 43 ShopRite stores participated in a six week contest during September National Hunger Awareness Month, sponsored by ShopRite and General Mills.

Through their commitment, ShopRite associates raised nearly $500,000.00 towards fighting hunger in their local communities. To recognize this dedication and effort, 86 ShopRite associates, selected by their peers, will represent their stores on a special-edition Cheerios box. The commemorative boxes will be available exclusively at ShopRite stores in March. In addition, each store was awarded money to donate to a hunger charity of its choice.

The theme of this year’s Cheerios box is “Leading the Way to End Hunger” and features the store associates on a path toward raising funds, growing awareness, feeding families and ending hunger in a field of hope.

“We are so thankful to ShopRite associates for their dedication to help those in their community who struggle with the issue of hunger,” said Christine Magyarits, spokesperson for ShopRite Partners In Caring. “It is truly remarkable how the involvement in our hunger-fighting activities grows every year, increasing the money raised for people in need. We are grateful to the leadership of our store associates and the support of General Mills, who make this all possible.”

ShopRite Store Associates Fight Hunger …add one

The $500,000 raised was a result of offering $1 donation cards to customers at checkout, constructing displays to bring awareness to the issue of hunger and holding in-store events to support the cause. General Mills donated an additional $20,000 to the ShopRite Partners In Caring Fund, which is a component fund of the Community Foundation of New Jersey.

The winning stores are:

New Jersey: ShopRite of Newton, ShopRite of Brookdale, ShopRite of Greenwich, ShopRite of Clinton, ShopRite of Mansfield, ShopRite of Byram, ShopRite of Flemington, ShopRite of Succasunna, ShopRite of West Caldwell, ShopRite of Ramsey, ShopRite of Somerset, ShopRite of Brooklawn, ShopRite of Passaic, ShopRite of Evesham Road, ShopRite of Mount Laurel, ShopRite of Flanders, ShopRite of Garden State Pavilion, ShopRite of Franklin, ShopRite of Marlton, ShopRite of Netcong, ShopRite of Montague, ShopRite of Lyndhurst, ShopRite of Rio Grande, ShopRite of Metro Plaza, ShopRite of Mullica Hill, ShopRite of Marmora, ShopRite of Medford

New York: ShopRite of Wallkill, ShopRite of Forest & Richmond, ShopRite of Croton, ShopRite of Hylan Boulevard

Pennsylvania: ShopRite of Parkside, ShopRite of Daleville, ShopRite of Snyder Plaza, ShopRite of Morrell Plaza, ShopRite of Mount Pocono, ShopRite of Warminster, ShopRite of Cheltenham, ShopRite of Island Avenue, ShopRite of Aramingo Avenue

Connecticut: ShopRite of Bristol, ShopRite of Waterbury

About ShopRite 
ShopRite supermarkets are members of Wakefern Food Corporation, a retailer-owned cooperative. Through the 200 stores, located throughout New Jersey, New York, Pennsylvania, Connecticut, and Delaware, ShopRite serves more than four million customers each week. A long time supporter of key community efforts, ShopRite was named America’s Second Harvest Grocery Distributor of the Year (1999) for its ShopRite Partners In Caring program, a year-round initiative dedicated to fighting hunger in the communities served by ShopRite stores. Since its inception, ShopRite Partners In Caring has donated more than $22 million to more than 1,500 worthy charities.

About ShopRite Partners In Caring 
ShopRite Partners In Caring is a year-round, community-based, hunger-fighting initiative that works with more than 50 food industry manufacturers to provide $2 million annually to qualified charitable agencies in New York, New Jersey, Connecticut, Delaware, Pennsylvania, Massachusetts and Rhode Island. Since its inception in 1999, ShopRite Partners In Caring has donated $22 million to more than 1,500 charities. ShopRite Partners In Caring supports emergency food pantries, soup kitchens, homeless shelters, child care centers, battered women’s shelters, senior citizen programs, drug rehab centers, programs for the mentally and physically disabled, after-school programs and other organizations that aid those in need. The ShopRite Partners In Caring Fund was established in 2002 as a component fund of the Community Foundation of New Jersey to accept private donations that help fund its charitable endeavors. For more information or to learn how you can help, please visit www.shopritepartnersincaring.org

ShopRite Store Associates Fight Hunger …add two

About Cheerios 
Cheerios, America’s No. 1 cereal, debuted in 1941 as Cheerioats. The nation’s first ready-to-eat oat cereal has since become one of the most trusted and recognized brands in America. In fact, one of every 10 boxes of cereal sold in America is a box of Cheerios. General Mills’ popular franchise includes Cheerios, Honey Nut Cheerios, Frosted Cheerios, Apple Cinnamon Cheerios, MultiGrain Cheerios, Berry Burst Cheerios, Fruity Cheerios, Cheerios Crunch and Yogurt Burst Cheerios. For more information, go towww.cheerios.com

About General Mills 
One of the world’s leading food companies, General Mills operates in over 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen and more. Headquartered in Minneapolis, Minnesota, U.S.A., General Mills had fiscal 2009 global net sales of US$15.9 billion, including the company’s $1.2 billion proportionate share of joint venture net sales. Visit www.generalmills.com.