What’s different about YOUR box of Cheerios from ShopRite this September?

What’s different about YOUR box
of Cheerios from ShopRite this September?

When sitting down to a bowl of your favorite cereal, take a look at the back of a very special, custom box with a powerful message for hunger-fighting heroes everywhere…

All month long, a special-edition Cheerios box featuring unique t-shirt designs by New Jersey-area customers will be available in all ShopRite stores.

CHeerios Shirt Design winners

Charles Estergren (2nd place) of Egg Harbor Township, Ognen Trpeski (Grand prize winner) of Paramus, NJ and Michele Guerriero (3rd place) of Surf City, NJ show off their winning t-shirt designs.

Last September, during Hunger Action Month, ShopRite challenged up-and-coming artists to raise hunger awareness by expressing what the issue means to them through original t-shirt designs, featuring the ShopRite Partners In Caring logo.

The top three winners were chosen by a pair of fashion-minded celebrity judges: Jeannie Mai, host of Style Network’s “How Do I Look?” and Korto Momolu, from BRAVO’s “Project Runway.” The winning, one-of-a-kind designs are proudly featured on the back of a special-edition Cheerios box, sold exclusively at ShopRite during September’s Hunger Action Month.

Ognen Trpeski of Paramus, NJ took home the first place honors and received a prize of $2,500, as well as a matching $2,500 donation to his local food bank. His thought-provoking design will also appear on the runway in Korto Momolu’s fashion show during New York Fashion Week 2012.

“We are so excited to unveil Ognen’s inspiring design, which speaks so poignantly to the heart of ShopRite Partners In Caring’s mission to help the hungry in our communities,” said Christine Magyarits, spokesperson for ShopRite Partners In Caring. “We’re grateful for the creative and generous spirit of all of those who submitted their exceptional designs in this contest, helping us to raise awareness of this very serious issue. They are truly partners in caring.”